Modern Businesses Need Modern Strategy

The future of work is rapidly changing and already impacting businesses today with the growth of the liquid workforce. Companies are also facing ever more complex challenges as we are increasingly globally connected. Modern businesses need a modern business strategy built on strategic and operational agility to thrive and grow, especially in today’s turbulent times. To compete successfully, companies need to iterate rapidly and be opportunistic in their approach.

Developing Strategic And Operational Agility

In Harvard Business Review, Donald Sull, senior lecturer at the MIT Sloan School of Management, wrote, “Business opportunities are not distributed evenly over time. Rather, firms typically face a steady flow of small opportunities, intermittent midsize ones, and periodic golden opportunities to create significant value quickly.” This statement is as true today as when it was first published in 2009 and underlines the importance of strategic and operational agility in any modern business strategy.

Since that time, what has changed for businesses are fundamental shifts in how we work, where we work and what we work on. Covid-19 has rapidly accelerated the shift to remote work, but the future of work is much more than that. Workers, particularly knowledge workers, are increasingly becoming their…